📊 Comparing October vs November Campaign Performance
November Highlights
📈
1,221%
Conversion Growth
Monthly Performance Comparison
👁️People Reached
462,633
👆Clicks
3,704
📊Engagement Rate
0.80%
💵Investment
$1,691.97
✨Conversions
23
💎Cost Per Result
$73.56
👁️People Reached
251,526
👆Clicks
3,360
📊Engagement Rate
1.34%
💵Investment
$1,779.29
✨Conversions
304
💎Cost Per Result
$5.85
What This Means for Your Business
- Explosive Conversion Growth: November saw a remarkable 1,221% increase in conversions (from 23 to 304), showing your messaging and targeting have hit the sweet spot with your vegan audience.
- Cost Efficiency Breakthrough: Your cost per conversion dropped from $73.56 to just $5.85 – that's a 92% reduction! This means you're now getting 12.5x more results for the same investment.
- Smarter Audience Targeting: While reaching fewer people (251K vs 462K), you achieved better results. This shows you're now focusing on the right audience – quality over quantity wins.
- Higher Engagement: Your engagement rate improved from 0.80% to 1.34%, meaning more people are taking action when they see your ads. Your creative content is resonating strongly.
- Budget Optimization: With similar spending but vastly better results, November proves your campaign optimization is working perfectly. Every dollar is now working 12x harder.
Next Steps for Continued Growth
- Scale November's Success: Double down on the strategies that worked in November – increase budget allocation to these high-performing campaigns.
- Audience Analysis: Document exactly what made November's audience targeting so successful and replicate it across all campaigns.
- Creative Refresh: Your November ads clearly connected with viewers – create more content in this winning style and test variations.
- Expand Reach Strategically: Now that you have a proven formula, gradually expand your reach to similar audiences while maintaining this conversion efficiency.
- Track & Optimize: Monitor your cost per conversion closely – aim to maintain it below $10 as you scale up your campaigns.