🔗 Website: macdillionsge.com
⚠️ Current Status
- No SEO authority, weak conversion paths, and unclear messaging
- Serving too many audiences without segmentation: engineering, recruitment, training, job seekers
✅ What We Recommend
1️⃣ Clarify Positioning & Split the Funnels
- Dedicated landing pages for:
- B2B Engineering & Facility Services
- B2B Talent Acquisition / Recruitment
- B2C Job Seeker Training & Career Support
- Geo-targeted content (US, Nigeria, Global)
2️⃣ SEO & Visibility Upgrade (SEO 2.0)
- Full technical audit: headers, schema, speed, mobile
- Rank for: “engineering recruiters Nigeria”, “oil & gas project consultants USA”
- Optimize presence on Google, ChatGPT, YouTube, LinkedIn, Perplexity, Nairaland
3️⃣ Paid Ads for B2B & B2C
- Google & LinkedIn Ads for corporate services
- Facebook/Instagram Ads for training/job seeker funnels
- Conversion pages with CTAs: “Request Proposal”, “Apply Now”, “Book Free Consult”
4️⃣ Trust-Building Content & Case Studies
- Showcase testimonials, placements, and success stories
- Bi-weekly blog/LinkedIn articles:
- “Top 5 Roles in Oil & Gas (Nigeria 2025)”
- “How We Helped [Client] Fill [X] Positions in 14 Days”
5️⃣ CRM, Automation & Funnel Fixes
- Zoho or HubSpot CRM setup with:
- Lead tracking
- CV uploads
- Automated follow-ups
- Integrate Calendly + WhatsApp Click-to-Chat
6️⃣ Nigeria-Specific Targeting
- Google Business profile + Port Harcourt directories
- Facebook & WhatsApp ads for training and placements
🔁 Next Steps
- Let us know which product/service to prioritize
- We'll roll out homepage refresh + funnel setup
- Pilot PPC, SEO, content + CRM automation
Let’s position Macdillions as a premium solution — locally and globally.