Monthly Performance Report | September 2025
September shows a strategic shift toward quality over quantity. While we reduced spending by 43% and reached fewer people, the campaign became significantly more efficient. Your ads are now engaging a more targeted audience, as shown by the 118% increase in engagement rate. Most importantly, you're still generating conversions at a lower cost per customer.
Smarter Spending: By reducing your ad spend by 43%, you're operating more efficiently while still generating 7 new customers. This leaner approach maintains results without overinvesting.
Higher Quality Engagement: The 118% jump in engagement rate is significant. This means people who see your ads are much more likely to click—a sign of better targeting and more compelling messaging.
Better Cost Per Customer: At CA$15.70 per customer (down 26%), you're getting better value for your conversions. This is the most important metric—you're paying less to acquire each customer.
Quality Over Quantity: While reach decreased, the people you're reaching are more interested. A 7.65% engagement rate is excellent, showing your ads resonate strongly with the right audience.
Sustainable Approach: This smaller, more focused campaign is more sustainable long-term. You're proving that effective advertising doesn't always require big budgets—it requires smart targeting.
Opportunity to Scale: With these improved efficiency metrics, if you choose to increase the budget, you can do so knowing each dollar will work harder than before.