📊 Comparing October vs November Campaign Performance
November Highlights
Monthly Performance Comparison
👁️People Reached
57,788
👆Clicks
1,300
📊Engagement Rate
2.25%
💵Investment
$4,051.15
💎Cost Per Click
$3.12
✨Conversions
75
🎯Conversion Rate
1.14%
💰Cost Per Result
$54.02
👁️People Reached
1,508
👆Clicks
91
📊Engagement Rate
6.04%
💵Investment
$103.40
💎Cost Per Click
$1.14
✨Conversions
113
🎯Conversion Rate
124%
💰Cost Per Result
$0.92
What This Means for Your Business
- Incredible Cost Efficiency: November's cost per conversion dropped to just $0.92 compared to October's $54.02 – that's a 98% reduction! You're now getting results at a fraction of the cost.
- Quality Over Quantity Strategy: While reaching fewer people (1,508 vs 57,788), November actually delivered 51% more conversions (113 vs 75). This proves we've identified your perfect target audience.
- Sky-High Engagement: Your engagement rate jumped from 2.25% to 6.04% – nearly 3x higher! This means your content is resonating powerfully with the right people for your cafe.
- Budget Optimization Success: November spent only $103.40 (97% less) while generating 51% more conversions. This is the perfect example of smart, data-driven marketing that maximizes ROI.
- Remarkable Conversion Rate: With a 124% conversion rate in November, you're getting more than one conversion per click – indicating strong retargeting success and multiple actions from highly engaged customers.
Next Steps to Scale Your Success
- Gradually Increase Investment: November proved the formula works. Carefully scale your budget while maintaining this laser-focused targeting to multiply your results.
- Expand to Similar Audiences: Use November's high-performing audience as a template to find similar customers who will love Cafe Convo as much as your current engaged community.
- Document What's Working: Identify the exact targeting parameters, ad creative, and messaging that drove November's success, then create variations to test and improve.
- Maintain Cost Efficiency: As you scale, monitor your cost per conversion closely. Aim to keep it under $2 while gradually expanding your reach.
- Leverage Social Proof: With such high engagement, capture testimonials and user-generated content from your most engaged customers to fuel future campaigns.