AngeLink - August Campaign Performance Report

💰 Campaign Budget Overview

$3,500

Monthly Budget

$3,247

Amount Spent

$253

Under Budget

93%

Budget Utilized

✅ Campaign finished $253 under budget while exceeding performance goals!

📊 Campaign Performance Metrics

4,892

Total Clicks

Number of people who clicked on your ads to visit your website

Qualified Leads

Potential customers who contacted you or filled out your contact forms

$0.66

Cost Per Click

Average amount paid each time someone clicked your ad

$37.32

Cost Per Lead

Average cost to generate each qualified lead for your business

1.78%

Conversion Rate

Percentage of website visitors who became leads

Phone Call Leads

People who called your business directly from the ads

🎯 Top Performing Keywords

"marketing agency near me"

847 clicks • 18 leads

"digital marketing services"

623 clicks • 14 leads

"social media marketing"

542 clicks • 12 leads

"SEO services"

489 clicks • 11 leads

"website design"

412 clicks • 9 leads

"online advertising"

387 clicks • 8 leads

"google ads management"

324 clicks • 7 leads

"content marketing"

298 clicks • 6 leads

📈 What These Numbers Mean for Your Business

Your August campaign was a huge success! With 87 qualified leads generated at just $37.32 per lead, you're well below the industry average of $50-80 per lead for marketing services.

The math that matters: If just 20% of these leads become clients with an average value of $2,500, that's $43,500 in potential revenue from a $3,247 investment.

Your top-performing keyword "marketing agency near me" shows you're capturing high-intent local searches perfectly. The $0.66 cost per click is excellent for your industry, and finishing under budget while exceeding lead goals demonstrates efficient campaign management.

💡 Key Insights & Recommendations

🎯 Local Keywords Dominate

"Marketing agency near me" generated the most leads. Continue investing in local search terms.

💰 Excellent Cost Efficiency

Your $37.32 cost per lead is outstanding. Industry average is $50-80+ for marketing services.

📞 Phone Calls Converting Well

23 phone leads often convert at higher rates than form fills. Consider call-focused ads.

🚀 Scale Opportunity

Finishing under budget with great results means we can increase spend next month for even more leads.