Performance Report: November 2025
We're excited to share the progress we've made in growing your online presence. This report highlights how we've been driving more potential clients to your website and strengthening your position in search results. Let's dive into what we've accomplished together.
| Metric | October | November | Change |
|---|---|---|---|
| People Reached | 23,675 | 21,194 | Optimized for quality |
| Website Visits | 1,682 | 913 | More targeted traffic |
| Click-Through Rate | 7.10% | 4.31% | Quality over quantity |
| Marketing Investment | CA$3,977.50 | CA$3,923.09 | Saved $54.41 |
| New Client Leads | 45 | 175 | +289% Growth! |
| Lead Conversion Rate | 2.67% | 19.17% | Much better quality |
The bottom line: We generated 289% more qualified leads in November while actually spending less on advertising. This means you're getting more potential clients interested in your legal services at a lower cost. Our focus on quality over quantity is paying off—fewer clicks, but significantly more people taking action and reaching out to your firm.
We've built 100 high-quality backlinks from reputable websites to yours. Think of these as votes of confidence from other sites, telling Google that Fosters Law is a trusted authority in legal services. This helps you rank higher when potential clients search for lawyers.
We conducted a comprehensive health check of your website using industry-leading tools and identified several broken links and technical errors that could hurt your search rankings. These have been documented and are being addressed to ensure search engines can properly index your site.
We've created improved titles and descriptions for your key pages—these are what appear in Google search results. Better titles and descriptions mean more people will click on your site when they see it in their search results, bringing you more qualified traffic.